Category

Sales & Marketing

Category

To build a successful sales career, you must be strong with the fundamentals. After a producer focuses in on, learns, and gets better at three often overlooked but key fundamentals, the sales approach, confidence level, and results always improve. Let me just say it up front: I believe…

Agents fall into two categories. They are either life insurance salespeople who peddle a product or life insurance advisors who care for clients. Here’s why you should strive to be the latter. So you know, I’ve never sold life insurance and I don’t presume to walk in producers’…

After writing 120 articles on prospecting, it’s difficult to avoid being redundant. Much of prospecting efforts are basically repeating the same things over and over again. One method has made a recent resurgence. Public seminars offering financial services are increasing in attendance. One of the newest is creating…

Thirty-one million American households believe they need more life insurance, according to LIMRA research. Yet a fraction of these households will actually buy life insurance within the next 24 months. LIMRA studied Americans in the process of purchasing life insurance, examining the motivations that prompt people to begin…