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The single most important ingredient that must be present with the prospect is a need or problem to solve. Once upon a time, salespeople could talk consumers into wanting and needing. Those days are over. People will not, in large numbers, allow you to convince them to do…

You don’t exist if you’re not using online video consistently. Since 2015, online video has been the most-used medium to reach consumers for education and entertainment, surpassing written content on the same subject matter. And while Boomers have finally discovered the Internet, Gen X, Gen Y and Millennials dominate the viewership.